The development trend of the industry after all how Sunglasses

Rico Elmore, Founder, Fatheadz: Fatheadz and the brand-new women's line, Dea, offer impact resistant and polarized lenses to reduce glare from reflective surfaces. The big idea came to me after trying on 300 pairs of sunglasses during a trip to Las Vegas...only to leave the store without finding a single pair to fit my supersized noggin. With no engineering background and only a high school diploma to my name, I spent countless nights designing and assembling Fatheadz sunglasses in my own living room after putting in a full day of work at my sales job. The hard work paid off when a local newspaper story led to Fatheadz' first deal with a national retailer. The company hit $2 million in sales in 2010-a 185 percent increase from 2009- and we're growing even bigger in 2011.

Kristina: How did you work the online environment to grow your business?
Rico: Prior to securing our deal with a major national retailer, Fatheadz decided to sell products through our website. With such a large audience of customers, Fatheadz was going to reach a wider market by selling online. Our partnerships with multiple professional sports racers allows us to reach their fans and drive more individuals back to our website. Not only do we sell products online, but Fatheadz engages in various social media avenues. We blog, tweet and also have a Facebook page.


Customers, fans and other individuals are able to interact with us via these mediums and really see what others are saying about our company and products. For example, in order to keep race fans connected to their favorite drivers and their sunglasses, Fatheadz came up with "hero" cards using QR codes. These new coded cards allow fans to get driver autographs on cards that then lead them to an interactive fan site where they can buy the driver's favorite sunglasses.

Rico: QR codes are an innovative creation that leads individuals straight to products and directs them to what they really want. Operative QR code campaigns offer individuals something in return for the action required. A company is able to segregate their QR code campaign so that they are capable of correlating sales and referral traffic. A strong QR code campaign acts as an instrument for driving more traffic and sales.