The Future is Bright Many Ladies Wearing Sunglasses

When four longtime friends set out to launch their monthly sunglasses subscription service, Stunner of the Month, their goal was simple: share a passion for unique fashion eyewear by delivering it at a low-cost to consumers. Beginning as a modest operation, headquartered in the childhood home of one of the founders, the creators pulled from their personal collection of handpicked shades, amassed from travels to tiny stalls in China, crowded markets in South America, and little-known vintage stores. Just two years later, the San Francisco based startup, referred to simply as StunMo by followers, has grown exponentially, shipping to thousands of UV-hating subscribers from all 50 states and the District of Columbia. Most recently, the company expanded to reach an international audience, offering one-of-a-kind shades to more than 200 countries.

At only $9 per month for a pair of rare, unbranded sunglasses – shipping included - StunMo’s price tag satisfies the need of today’s consumer to get more for less, and appeals to bargain hunters and trendsetters alike. Sign up secures access to an extensive collection, ranging from the outrageously futuristic Voltrons to the impeccably understated Hustlers, each pair aptly named and sporting its own story. An algorithm considers gender and previously received shades to ensure a unique box of sunnies is delivered to mailboxes each month. And, while the company prides itself in surprising and stunning followers, customers not entirely pleased with a shipment are encouraged to send feedback in the form of a friendly email in order to receive a fresh replacement pair. Subscriptions are available in 3, 6, and 12 month packs for personal use or as a gift, and can be delivered in bulk for weddings, bachlorette parties, bar mitzvahs and other stun-worthy events.

Joining Stunner of the Month is easy and just a few clicks away -
1. Create Your Account: Log onto the StunMo sign up pageand answer a few simple questions.
2. Select Your Stunner Preferences: Help Stunner’s unique algorithm determine a perfect match.
3. Start Stunnin Today: Sit back and let StunMo do the rest. A new pair of Stunners will arrive to your doorstep in no time.

Stunner of the Month is more than just another monthly subscription service, however. Through social media outlets, including Facebook, Twitter, Instagram, and Soundcloud, StunMo has established a strong Online community of like-minded consumers who log on to discuss fashion, show off their newest shades, and tune in to hear music from emerging, Stunner-approved artists. Followers range from college coeds to young professionals to grannies in Chattanooga, Tennessee, reinforcing the company’s belief that style is created and defined by the wearer. “Stunnin is a lifestyle,” says Co-Founder Todd Smith. “It’s an attitude, an unpretentious confidence that doesn’t seek to break molds, since true Stunners never fit a mold to begin with.”

In the coming months, Stunner of the Month subscribers and newcomers can look forward to the unveiling of new styles to join the ranks of “The Dictators”, “Fine Arts” and “Cocktail” collections, the introduction of a couples membership, and the launch of an Android application to offer “non-stop stunning on the go”. In addition, StunMo will ramp up the college-based Stuntbassador program, an alternative internship opportunity which is already gaining momentum on campuses across the country. And, in preparation for the holiday season, special gifting offers will be circulated, with exclusive promotions pushed through to Facebook and Twitter followers.

“We’re honored to have been met with such enthusiasm for the Stunner brand, and we’re aiming high to keep delivering the style and quality our customers demand,” says Co-Founder Alex Drossler. “Our goal is to make ‘stunnin’ part of an everyday language and lifestyle, and we’re confident our future is bright. So bright, we need shades, and, luckily, we have enough to go around.”

Launched in 2009, Stunner of the Month isn’t just a club, it’s a lifestyle. The monthly sunglasses subscription service encourages subscribers to make each pair of unbranded shades their own. Wear January’s Stunners in September. Share a pair with a friend. Give a pair to get a number. Wear two at the same time. It doesn’t matter. With this mentality in mind, the San Francisco based startup supplies rare, fashion eyewear to thousands of “stunsetters” in all 50 states, and the District of Columbia and internationally to over 200 countries.