5 Brands of Sunglasses that you may love

Shield your baby blues in style with cool-kid shades that are way more than meets the eye. These sunglasses aren’t shady at all when it comes to the core values of integrity, sustainability, and social responsibility. Behind their handsome frames is a range of initiatives that give back — in more ways than one — providing a whole new way of seeing the world with 20/20 vision.

1. Woodzee


Before we even scratched the surface of Woodzee’s dedication to protecting the environment through the use of natural, renewable resources and nontoxic materials, we were already sold on the impressive collections that include chill wayfarer-style frames made from bamboo and a full set of colorful shades created from re-purposed maple wood skateboard decks.

However, it’s the American-made brand’s new collaboration with Maker’s Mark that really commanded our gaze. You can have your drink and wear it too with these unique, hand-charred sunglasses crafted from the small-batch bourbon whiskey company’s recycled wooden barrels. As if you needed any more reason to order up a pair, Woodzee plants a tree for each and every pair of sunglasses sold. Going against the grain never looked so good.

2. Grown


Creating the change they wanted to see in the world, a passionate group of Australian-based surfers rallied together to launch Grown, a company that designs, produces, and provides original, organic, and sustainable wooden eyewear that not only looks awesome but “does good,” too. You may recognize the company from Shark Tank, where it showed off its socially conscious sunglasses that are handcrafted from ethically sourced, renewable bamboo and hardwoods.

What stands out most about the shades is their unique, one-of-a-kind grain patterns from woods including carved maple, zebrawood, and Pacific ebony. But the real eye-opener is the company’s responsible capitalism. With every item purchased, Grown fully funds sight-restoring eye surgery for one person or diagnostic eye exams for 12 children.

3. Warby Parker


The Warby Parker model is simple — and simply impactful for its domino effect. You buy a pair of glasses; they give a pair to someone in need. Not a bad exchange, especially when their frames are known for being some of the most trendsetting on the block.

Take, for instance, the retro Winston in a ginger lemonade hue that’s the exact fusion of 1960s cool and 21st century bold, and the oversized swagger of the whiskey tortoiseshell Lowrys that ooze pure attitude. Or go classic mod with the angular Halfords, which are inspired by the iconic aviator shades.

The options truly are endless, and with its try-at-home program, you can choose up to five sunglasses to order online and take for a test drive.

4. Parkman Sunglasses


Ever wonder what happens to the leftover wood in the guitar-making process? No, you probably don’t. But Parkman Sunglasses knew exactly what to do with those wood scraps, turning them from trash to treasure in a collaboration with Patterson Guitars. Both Parkman and Patterson share a passion for handcrafted, American-made products so the match was a perfect fit — as are the resulting “Bombay” shades.

Made from the mahogany bodies and rosewood fretboards of the guitars, the frames have the distinct benefit of being both environmentally responsible and naturally beautiful. In the same vein, Parkman has imbued old vinyl records with a bright new tune, re-fashioning them into another version of the “Bombay” model. We’d recommend snagging both pairs so you can channel your inner guitar hero and hipster DJ, depending on which mood may strike.

5. Dick Moby


When surfers Tim Holland and Robbert Wefers-Bettink were angered by the sheer amount of plastic waste floating in the ocean, they decided to take matters into their own hands and find the “sunny side of plastic” with Dick Moby. Indeed, plastic never looked better than in this Amsterdam-based, sustainable sunglasses label that will immediately land you in the street-style club with a single pair of their shades.

The all-black frames are constructed of 97% recycled industrial plastic waste while the colorful bio-acetate versions are the epitome of hipster cool with punchy hues including chalk, forest, peach, and ink. All handmade in Italy, they feature a variety of quirky, retro frame shapes named for and inspired by iconic cities and their airports — think LAX, LHR, ORY, SFO, and more.

In addition to making good use of old plastic, Dick Moby gives 10% of revenues to innovative projects to address plastic pollution in collaboration with the Surfrider Foundation and Terra Cycle. Last year, they even also organized 30 beach cleanups and collected more than 5,200 gallons of plastic waste on beaches. We’ll catch that wave any day.

Uvex Variotronic S Sunglasses

The Variotronic S uses a light sensor that toggles between two tints automatically, unless you want to control it manually.

We've long been fans of Uvex's light-sensitive Vario lenses, which get lighter or darker depending on the conditions. The only drawback to the photochromic technology: a slow transition from dark to light, which can make high-contrast riding difficult.

Uvex has cracked that problem with a new LCD lens that toggles instantaneously between dark and light. Powered by a USB-rechargeable battery, which is inconspicuously hidden in the frames and is said to last up to 50 hours on a single charge, the Variotronic S shifts from 64 percent light transmission in its brightest state to 16 percent light transmission in its dark mode—and the change happens in one-tenth of a second. The auto setting uses a light sensor to toggle between the two tints, though there's also a small button on the underside of the left temple that allows you to make the switch manually.

Best of all, the Variotronic S glasses look and feel like any other riding shades. The lenses will initially come in just two models, a full-frame version and sport shield, both of which have excellent coverage, fully adjustable nose pads, and non-slip rubberized temples.

Ralph Lauren's Aviator Sunglasses

An aviator with a twist, these shades are reminiscent of vintage automobiles—and make the perfect road-trip accessory.

Hitting the open road on a gorgeous day (preferably in a convertible) is the perfect start to any road trip, and I was lucky enough to do just that recently, when I was invited to spend an afternoon doing one of my favorite things—driving a gorgeous car. My weapon of choice? The Ferrari 458 Spider from Classic Car Club Manhattan, which allowed me to leave the steaming city in my rear-view mirror (if only for a few hours). And because no top-down, late-summer drive would be complete without a great pair of shades, I donned a pair of aviators from the new Ralph Lauren Automotive Eyewear Collection for a road test.

In terms of sunglasses and road trips, the collection is a match made in heaven. In fact, the shades were created using materials inspired by autos. Perforated leather—the same kind found in traditional driving gloves and car seats—wrap the ends of the arms, and the frames themselves are made of the sleek, lightweight aluminum that's found in many racing machines. And it's no surprise who inspired the collection. The designer Ralph Lauren has an impressive collection of cars, including a 1958 Ferrari Testa Rossa, a 1938 Alfa Romeo Mille Miglia Spyder, and even newer treasures, like a 2010 Lamborghini Murciélago Super Veloce. The mirrored lenses give a too-cool-for-school look, and the shades appeal the inner car enthusiast in all of us (including passengers).

Once free from the city, I headed north to take a quick spin through the hallowed halls of United States Military Academy at West Point and then to Storm King Art Center, a 500-acre sculpture park about 65 miles north of Manhattan. The alfresco art retreat has colossal structures stretched across open fields (a must see if you have not been), before turning around and heading home. Although it was a short trip, it gave me a much-needed break. And the sunglasses were the perfect accessory to have on hand as I barreled toward home down the West Side Highway during sunset.

You Need 5 Styles Of Chic Sunglasses For Fall

Despite the smattering of summer heatwaves that have been bouncing around the US for the last few weeks, cooler temperatures and gloomier days are, indeed, on the horizon. As we slowly begin to transition out of the dog days of Summer and into the harvest season, many beloved accessories will disappear to the depths of our closets, not to be seen again until next year. Swimwear doesn’t particularly have a place in Fall wardrobes, nor do floppy brimmed hats and as such, they’ll be packed away to hibernate through the winter months.

One seemingly Summer oriented accessory that you may want to think twice before stowing are sunglasses. Sure, your shades may not get quite as much wear in the coming months as they have throughout the summer, but just because you won’t be hitting the beach and BBQ’s doesn’t mean your need for a pair of chic shades won’t stretch past August.

Celebrities and social influencers have been sporting some majorly envy inducing styles this season, so it’s only right that we, the fashion forward, take heed and add them to our arsenal of accessories for the Fall and beyond. Here are some of the Summer’s very best styles that can be easily incorporated into your Fall looks for a year-round sophisticated edge!


Barbadian singer Rihanna poses as she arrives to attend Christian Dior 2014/2015 Autumn/Winter ready-to-wear collection fashion show, on February 28, 2014 in Paris. AFP PHOTO/PATRICK KOVARIK (Photo credit should read PATRICK KOVARIK/AFP/Getty Images)


US designer Nicole Richie arrives on March 4, 2013 to attend Stella McCartney’s Fall/Winter 2013-2014 ready-to-wear collection show in Paris. AFP PHOTO/BERTRAND GUAY (Photo credit should read BERTRAND GUAY/AFP/Getty Images)


CANNES, FRANCE – MAY 17: Actress Salma Hayek during the 68th annual Cannes Film Festival on May 17, 2015 in Cannes, France. (Photo by Alex B. Huckle/Getty Images)


UNIVERSAL CITY, CA – JUNE 23: TV host Maria Menounos attends the premiere press event for the new Universal Studios Hollywood Ride ‘Fast & Furious-Supercharged’ at Universal Studios Hollywood on June 23, 2015 in Universal City, California. (Photo by Alberto E. Rodriguez/Getty Images)

Sunglasses to Shield the Sun in Style

Think about it: Shading your eyeballs from the sun is kind of a no-brainer, but chances are that while you're carefully curating your next-day outfit, the last thing you're thinking about is what kind of fashion statement you're making with your sunglasses. Well, it's time to prioritize your style goals. Sunnies, after all, are your "most important commuter accessory," according to E! Style Collective style expert Lindsay Albanese.

Need proof? Take a glance at head-turners like Raven-Symoné and Gigi Hadid who top off even the most basic of T-shirt and jeans combos with "over-the-top statement shades that are all about dressing for the element of impact," said Lindsay.

VIDEO: How to look like a Hollywood siren for under $30

Sunglasses are an essential and very practical element in your wardrobe, and unlike a trendy top or skirt that won't get much mileage, you can pick a flamboyant pair and re-wear them day after day without getting tired of them. "You don't have to consider dress codes or anything like that, so all fashion rules go out the window," insisted Lindsay.

If this is your first foray into statement sunnies territory, "dip your toes in the trend by going with a mirrored lens or a clear frame in a classic retro shape like the cat-eye or wayfarer, easing your way into the more artistic, obscure versions."

For veteran shady ladies, challenge yourself to step out of your comfort zone and opt for an intermediate style—something that's a little bolder than just a reflective lens, like an out-of-the-box shape or a festive pattern.

Fashion risk-takers in the advanced category know that "the purpose of statement shades is to be artistic and to make an impression," said Lindsay. At this level, candy-colored frames in asymmetrical shapes might seem a bit over the top, but, hey, isn't that the point?

NEWS: Why Hollywood will always love its contouring


Regardless of how out-there you want to go, Lindsay assured us that no style is "too much" and that "the only rule in the sunglasses equation is that you have to have the confidence to wear them." Luckily, with no hard-and-fast rules to follow, upgrading your look in one simple step is a cinch.

Protect your eyes from UV rays

PORTLAND, Ore. (KOIN) — Sunglasses are the perfect summer accessory. But fashion aside, they should also protect your eyes.

At Portland’s Casey Eye Institute Dr. John Clements said 80% of UV light damage happens before your 18th birthday.

“There is a cumulative effect of UV light damage throughout a person’s life,” Dr. Clements explained. “So those years during childhood, those count toward later in life developing UV light-related damage.”

Dr. Clements said the sun’s UV radiation can cause cataracts, cancer and even growths on your eyes.

“If untreated, these can grow and if it’s on the surface of the eye, it can actually protrude off the surface of the eye and inhibit the eye from closing,” he said. “That can be intensely irritating.”

According to Dr. Clements, you should always take precautions if you know you’re going to be in the sun. He recommends children as young as toddlers start wearing sunglasses.

“I have pictures of my 18-month-old wearing sunglasses around,” Dr. Clements said.

There are currently no federal sunglass requirements regarding UV protection. According to reports from the American Optometric Association, many sunglass labels can be misleading.

“I don’t know how you can easily distinguish a counterfeit pair of sunglasses from a sunglass that is truly 100% UV blocking,” Dr. Clements said. “If the sticker says 100% UV blocking, that’s a very good start.”

Dr. Clements said price isn’t necessarily a gauge for good eye protection, either. He recommends a pair in his hospital’s showroom that goes for $155 and comes polarized to combat reflective glare.

“It’s difficult to recommend extremely cheap sunglasses because we don’t know necessarily about their manufacture process or the authenticity,” he said. “But certainly, some type of sunglass is better than none.”


Dr. Clements also said not to be fooled into thinking dark-colored lenses offer more protection. Actual UV protection is clear-coated and not visible to the eye.

Taylor Swift Thrills London

The weather in Great Britain is known to be completely atrocious for three out of four seasons, so after spring has sprung and things start heating up, there’s an unquenchable desire to celebrate the simple things – like wearing t-shirts and shorts whilst enjoying an ice cream simultaneously.

British Summer Time, or BST as it’s fondly known, is now in its third year following two successful runs after the grounds were monopolized for the 2012 Olympic Games festivities. The Strokes, Blur, and Kylie Minogue have all headlined their own respective days of this almost fortnight-long festival, but only tonight’s headliner Ms. Taylor Swift, has completely sold it out; and weeks in advance at that. After all, she’s one of the biggest pop stars in the world, this is the first time she’ll debut her 1989 tour in the English capital, and in her spare time she wins battles with gargantuan corporations like Apple.

The demographic of a Taylor Swift fan is a curious thing. The women to men ratio is exactly what you’d imagine: women. Mainly. Yummy mummies with their pampered children, single young professionals with their friends and an almighty plethora of pre-pubescent teenage girls. ‘Taylor Swift’ is painted on various faces and limbs, lovingly handmade banners are held, coloured fairly lights are sewn into both clothing and signs, there’s a sea of official merchandise from this tour and those previous and even a smattering of official “TS” cheerleader outfits from the “Shake It Off” video. It’s an impressive army by anyone’s standards indeed.

Swift eagerly takes to the stage a full 15 minutes earlier than scheduled. It’s somewhat poignant that in Hyde Park, the piece of land that Central Park was modelled on, she begins with “Welcome to New York”. Above her signature smiling red lipstick, sunglasses adorn her giddy face and she dances up a storm in a sparkly green bomber jacket over a high-waisted purple skater skirt and a modest black bra top with shimmery black ankle boots. When the opening song wraps she animatedly pulls off her shades. Cue her predictable shocked face. But it’s not annoying anymore, it’s an intrinsic part of her image and right now, it’s fairly charming.

She launches into “New Romantics”, one of the bonus tracks from the deluxe edition of1989, followed by her high-charting single “Blank Space” which see dancers each pushing large mobile frames out onto the catwalk for Swift to weave in and out of, drawing symmetry to the music video whilst menacingly wielding a golf club.

Next is the track that arguably catapulted her to global superstardom, the crushing heartbreak anthem “I Knew You Were Trouble” from the Red album. The poppy Max Martin-produced single is almost unrecognisable when it begins. Swift slumps down onto the catwalk, sitting back to back with a male dancer, beads of sweat now visible on her brow as she sings the track darkly, multiple octaves lower and over minimal instrumentation. So sombre and resonating, that it’s almost gothic.

In between songs Swift could almost give Kanye West a run for his money with her monologues about love and self-worth. The main difference is that they aren’t focused on her; they’re focused on sending waves of motivation and positivity to her fans.Loud drops of rain pour from the stage screens and a graphic of a large bridge is prominent whilst male dancers in grey suits and bowler hats, twirl with transparent umbrellas. Swift emerges in a pink crop top and matching pink ‘50s diner skirt, both flash LED lights as she sweetly performs “I Wish You Would” and “How You Get the Girl”.

She follows with by far her raciest number yet, a white sweetheart tube top with white short shorts with over-the-knee black boots that evolve into black suspenders. Providing the entertainment at the annual Victoria’s Secrets shows in New York in 2013 and London in 2014 has clearly rubbed off on Swift, because now not only does she ooze kink and sex-appeal, but she can really strut those seemingly never-ending pins. Which are insured for a cool 40 million dollars.

The catwalk breaks away from the stage to extend and rise over the audience, slowly moving in a semi-circle while Swift’s acoustic guitar gently weeps bonus track “You Are in Love” and the crowd sing backing lyrics upon her instruction. To showcase her multi-instrumentalist talents, she then plays a keyboard and reworks “Love Story”, one of the hits from her second album “Fearless’” to keep it consistent with the sound of 1989. An inspired choice, and throwing an older song into tonight’s set not only shows a tangible division between old and new fans, but also that Swift hasn’t forgotten her country music roots.

Clad in an unforgivingly tight leather catsuit, she performs “Bad Blood”. Swift lays, slides and purrs on thick slabs of rectangular glass, which are moved around the stage by her dancers in representation to the music video minus the rap.

Trends In Sunglasses For Summer 2015

So where are your perfect set of sunglasses for the summer? If you haven't bought a pair yet, then great! You'll be happy to go shopping once you're equipped with our tips on how to pick the right pair.
Sure we all love a pair of Gucci, Prada or Chanel frames, but just because they're a designer set, doesn't mean you're all set to stay safe in the sun. And the same goes for that favorite affordable find. The struggle to look stylish and still protect your eyes is real! Leave it to ophthalmologist Dr. Mirwat Sami to help us find a balance between looking hot and being healthy.
Skip the skinny chic shades. We hate to be size queens, but size does matter when choosing the right pair of sunglasses. This is welcome news for anyone looking to rock the big, bold cat-eye frames trend! Dr. Sami says your sunglasses should ideally cover the sides of your eyes to stop stray light from entering.
So this summer, go big or go home! "Wraparound lenses are best, but if that's not an appealing style, look for close-fitting glasses with wide lenses. Avoid models with smaller ones, like the John Lennon style frames," Dr. Sami suggested.
Rock your own retro pair! Who says you even have to buy a new pair of sunglasses this summer? If you already have a favorite set, but don't know what kind of protection they offer, ask your local eye-wear store if they have a UV meter.
Skip the trends and reuse your old pair, so long as they're safe. "A UV meter can measure the UV protection of your glasses and help you determine whether you should buy a new pair," Dr. Sami said. "Most opticians have such a meter and can do this very easily," the pro added.
Which sunglasses trend are you loving? Tell us with a note below and look out for the 4 essential features every pair of shades must have, coming soon!

10 sunglasses myths that may be hurting your family's vision

From the Blues Brothers to Tom Cruise in Risky Business, sunglasses have become an iconic American emblem of style and attitude. Yet wearing sunglasses isn't just about looking "cool"; beyond the fashion statement, there are compelling health reasons for you and your family to don a pair of shades. So why do we see so many parents and kids outside, in the bright sunlight, not wearing sunglasses? Most likely, it has to do with a lack of information about ultraviolet (UV) rays, sunglasses and eye health. To help solve this, let us explore 10 myths surrounding these topics, and how you can help your family — and yourself — stay informed and healthy. 1. "Sunglasses are just for looks."
Yes, sunglasses can add a certain "cool factor" to your ensemble, but the true value of sunglass use lies in its protective qualities. In particular, high-quality sunglasses will protect your and your kids' eyes from the devastating effects of prolonged exposure to the sun's UV rays. This is significant because this exposure can eventually cause serious eye conditions such as cataracts and macular degeneration.
2. "The only time to wear sunglasses is when it's sunny outside."
UV rays can be equally present and harmful on cloudy days as they would be on a sunny day. Indeed, it is entirely possible for the sun's rays to do maximum damage when it's raining or when the sun is setting. For this reason, adults and kids should wear sunglasses whenever they're outdoors and the sun is out, even if it's not hot outside or is cloudy.
3. "Sunglasses are just for grown-ups."
Whether they're playing outside at recess, hanging out at the bus stop or just enjoying a relaxing Sunday in the backyard, it's a fact that children spend more time exposed to the sun than adults do. Wherever they may soak up the sun, kids need eye protection from UV rays — and they won't have that protection unless you teach them not only to carry sunglasses with them, but to wear them each and every time their eyes are exposed to sunlight for extended periods of time.
4. "All shades offer 100 percent UV protection nowadays."
Any bona fide pair of sunglasses will offer a certain measure of protection, but not necessarily 100 percent UV protection, so check the label to see if you're getting full or only partial protection. Even worse, there are other types of shades that resemble bona fide sunglasses but aren't the real deal. They have impressive-sounding names like "sun blockers" or "polarized glasses," but the best policy for you and your kids is: No 100 percent UV protection, no purchase. Period.
5. "The labels on sunglasses are always accurate."
Unfortunately this is not the case, as it has been reported that some sunglasses have been inaccurately labeled. This is not to say that labels can never be trusted, but when in doubt, stick to sunglasses produced by reputable manufacturers and sold from a well-regarded source.
6. "Having a darker tint means better protection from sunlight."
There is no correlation between lens darkness and amount of UV protection, so don't be tricked into thinking that the best sunglasses are the darkest ones. And dark sunglasses without sufficient UV protection can actually be quite harmful for you and your children, as the dark tint can cause one's pupils to dilate, thereby exposing them further to the effects of sunlight. Consequently, your best bet is to focus more on full UV protection than lens color.
7. "My sunglasses say they're polarized, so I'm definitely protected."
Actually, polarization merely means that the lenses may reduce glare, and this has no relation to UV protection. Having polarized sunglasses is a nice feature, but it's not essential to long-term ocular health. What is essential is that your shades provide full protection from the potentially harmful effects of the sun's UV rays.
8. "High-end sunglasses aren't worth it."
A really good pair of sunglasses is a worthwhile investment in your family's eye health. High-end sunglasses undergo rigorous testing and normally have lifetime warranties from the manufacturer, and have a frame sturdy enough to have an optometrist add high-end sunglass prescription lenses. Low-end sunglasses may have the UV protection but not the other benefits.
9. "The style and size of the lenses don't matter, as long as they provide 100 percent UV protection."
It's great if your sunglasses offer 100 percent protection from UV rays, but the size and style of the lenses are also significant protective factors. Small lenses provide less eye protection than larger ones because they permit more sunlight to enter; if the lenses rest a far distance from the eyes, then there's even less protection. Thus, you might consider choosing larger lenses that wrap fully around the eyes, protecting them from angles that smaller lenses wouldn't.
10. "I lose or break my sunglasses all the time, so there's no point wearing them."
Interestingly, it has been reported that 14 percent of respondents in a study use that very excuse: They don't wear sunglasses because they're constantly losing or breaking them. Undoubtedly, kids are just as liable to break or lose sunglasses as adults, if not more so. Nonetheless, if we weigh the cost of buying new shades versus the cost of poor eye health, there's really no excuse to not wear sunglasses.
Now that we've debunked the myths surrounding sunglasses, the only thing left to do is get some high-quality shades for you and your family. With the right knowledge and good habits in place, it's not difficult to leverage the protective power of a good pair of sunglasses. There's no doubt about it: Sunglasses make it "cool" to protect your family's eyesight.

Sony aims to outdo Google Glass with SmartEyeglass smart glasses

Google may have gone back to the drawing board for a rethink of its Glass smart eyewear, but rivals are pressing on with their plans – including Sony, which has made its SmartEyeglass gadget available to pre-order in the UK and Germany.
Described as a “developer edition”, the SED-E1 eyewear will cost £620 when it goes on sale in March, at which point it will also be available in eight other countries. However, a version for non-developers won’t go on sale until 2016 at the earliest.
Sony is keen for developers to get their hands on (or, rather, eyeballs in) the glasses so they can start developing apps. The pre-order announcement was accompanied by the launch of a software development kit for SmartEyeglass, and a companion app released through Android’s Google Play store.
Sony’s device works differently to Google’s. Instead of a tiny display built into the frame of the glasses, it displays information across its “augmented reality lenses”, while promising not to obscure the wearer’s vision.
The SmartEyeglass includes motion and brightness sensors, a microphone and a three-megapixel camera. It ships with a handheld controller that connects to the glasses via cable, and it will also pair wirelessly with smartphones.
Sony’s claimed battery life of around 150 minutes when not using the camera or 80 minutes when using it shows the early nature of the product, as does the controller cable and the somewhat functional design.
The company appears to be in two minds about the likeliest target market for the SmartEyeglass. When the device was shown at the CES in January, the focus seemed to be professional uses, from warehouses and factories to medical and firefighting scenarios.
In its blog post announcing the pre-orders, though, Sony notes that when the device launches in March, there will be apps for consumer uses including Twitter, Facebook and Gmail. The SmartEyeglass product page also highlights sports viewing and tourism as potential uses.
SmartEyeglass isn’t Sony’s only product in the smart eyewear category. Also at CES, the company talked about its plans for an “attachable single-lens display module” designed to clip on to various non-smart glasses, with plans to start mass-producing them within a year.
Sony’s push into the smart eyewear market comes shortly after Google stopped producing Google Glass in its present form, moving its team out of the Google X incubator labs to become a separate division within the company. Google has since described the move as a chance for the Glass team to “reset” its strategy.

Specs you out! Olivia Palermo wears statement silver sunglasses as she sits front row at Paris Fashion Week

Olivia Parlermo has been doing the rounds at this season's Paris Fashion Week and she's been pulling out the sartorial stops on each front row.

On Friday she attended the Chalayan A/W 2015/16 presentation in yet another chic outfit and some rather stand out sunglasses.

The New York socialite hid her eyes behind a large pair of silver frames as she posed for photos on the runway.

Specs appeal: Olivia Palermo attends the Chalayan Paris Fashion Week show in statement sunglasses

Olivia's outfit for the show was made up of a beige roll-neck jumper tucked into a white pencil skirt with a skinny pink belt.

She carried a silver envelope clutch and wore grey heels to complete the look, with a touch of colour through her red manicure.

On the front row she caught up with English model and actress Tallulah Harlech, in Chayalan SS15 collection, as well as members of the fashion it-crowd Susie Bubble, Jeanne Damas, Hanneli Mustaparta and Leigh Lezark.

Chic: Olivia wore a beige knit tucked into a pencil skirt with grey heels while Tallulah Harlech in Chayalan SS15 collection

It Crowd: Susie Bubble, Jeanne Damas, Hanneli Mustaparta, Leigh Lezark, Olivia Palermo and Tallulah Harlechon the front row

As well as a love for fashion, Olivia recently spoke about her beauty regime.

'My ethos is that you need to take care of your skin so you feel and look nourished,' she told The Daily Telegraph.

'The best compliment you can receive is that you look well rested. Beauty can transform you, but it should be about having fun and feeling confident. 

She added: 'Make-up and hairstyles shouldn't mask who you are but bring out the best of who you are. Beauty to me is intelligence and wisdom.'

How many likes? The ladies check their phones before the show begins

Animal magic: DJ Leigh Lezark wears Chayalan SS15 collection to the show

Chalayan Women's A/W 2015 collection was inspired by the film Murder On The Orient Express, based on Agatha Christie classic 1934 novel of the same title.

The collection mixes luxurious cashmere blends with faux fur, reminiscent of the passengers while the staff's uniforms are reworked into outerwear in utilitarian cottons.

Patterns, embroideries and jacquard prints were also designed with poignant moments of the film in mind, such as the scene in which the train is stuck in a snow storm can be seen represented as a flock print over checked tailoring.  

Read more: http://www.dailymail.co.uk/tvshowbiz/article-2982770/Specs-Olivia-Palermo-wears-statement-silver-sunglasses-sits-row-Paris-Fashion-Week.html#ixzz3Tsbla7kS

Promotional Sunglasses Are Available

With all the variety you'll want to know ahead of time what the differences are between tinted, reflective, photochromic and polarizing lenses. Of course the style of frame and size of lenses will be obvious differences when shopping for sunglasses. It will also be important to know exactly what purpose you'll be using your sunglasses.

Everyone is at risk for sun related eye problems. People who spend long hours in the sun during work or outdoor activity are at higher risk, than someone who is working indoors all day long. Other people may be at higher risk of eye damage if they are on certain medications such as; tetracycline, birth control pills, diuretics and sulfa drugs.

Whatever sunglasses you select they should provide the most possible UV protection possible. It's good to find a pair of glasses that block the sun from all angles, best achieved with a large framed pair that wrap around the face. Gray tints are generally used as an all- purpose tints reducing the overall brightness with the least amount of color distortion. The gray lenses are a good lens for general use and driving. Brownish and amber tints are another example of good all-purpose glasses.

The reason the process is called half-silvered is because the reflective molecules applied over the glass is distributed evenly but only half the glass is covered because of the speckled process. Thus the surface will reflect only about half the light striking the surface, letting the other half go through the glasses. The lenses have millions of molecules of substances such as silver halide or silver chloride. When the lenses are exposed to UV rays from the sunlight, the molecules embedded in the lenses undergo a chemical reaction causing them to absorb light thus darkening.

However, if you avail yourself of several offers, you could accumulate a sizeable collection of designer sunglasses and not pay one penny for them. Online prices are cheaper so it will seem as if you are getting the sun glasses wholesale. If it doesn't matter what kind of sunglasses you get, then you can do a search through many sites to find the lowest price sunglasses. If you and a friend team up to place the order, you get the designer sunglasses you want for half price or sunglasses wholesale.