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Sunday, October 30, 2011

Retro sunglasses really suite for the girls

My husband, Paul, and I have been cleaning out his parents' house since my mother-in-law died last December.
The house is in Massachusetts, which is one reason it's taking so long. The other is that Rita was a secret hoarder. Her neat-as-a-pin home was really a set of Chinese nesting boxes. Every cupboard, closet and drawer contained more storage units, which, in turn, held more envelopes, pouches and sacks, which, in turn, contained an amazing amount of ephemera, doodads and whatchamacallits.
The process of sifting through this stuff has been both emotional and exhausting. Then, a roll of silver quarters will fall out of a cupboard and hit me on the head, and I'll be spurred on to find more treasures.
One of my favorites was found by Paul. He was going through a box of his elementary school papers when he said, "Look at these old-fashioned glasses."
I snatched them from him and squealed, "Retro!" The bronze-colored frames were thick, possibly made of Bakelite. They had a slight cats-eye shape. The lenses were green.
I put them on and took pictures of myself with my phone. Then I carefully put them aside and got back to work.

Later, after we had finished for the day, I took out the glasses to admire them again. I love vintage. This time I noticed there was an engraving on the earpiece. Written in scroll was the word "Calobar."
Hmm. What was a Calobar? Did it have anything to do with the Malabar region of India? Mallomar cookies? Feeling like a historian on the PBS show "History Detectives," I whipped out my phone and Googled.
Within a few minutes, I had my answer.
The Calobar was a type of sunglasses made by the American Optical Co. in the 1950s.
Just as if I was on the show, I turned to Paul and said, "You're not going to believe this."
The American Optical Co. was once one of the largest manufacturers of eyewear, lenses and other visual devices in the world. Its headquarters were located in Paul's hometown of Southbridge, Mass., giving the community the nickname "the Eye of the Commonwealth."
Paul's father, Leonide, had worked in the mill, as well as his grandfather, William. Paul had spent a couple of college summers there. He often had told me the best part of working in the packing room was when a shipment of artificial eyes had to be sent out.
Good times!
Surely, upon finding a pair of unusual sunglasses, we might have made the connection with the looming presence of "the AO," just a mile away.
Heck, there's even a sculpture of a giant pair of glasses on the town common.
But we didn't, because the glory days of the company are long gone. The sprawling red brick mill complex, covering some 17 acres, now houses a conference center and some small businesses. Though I had heard about the AO ever since I first visited Southbridge with Paul, it was just a legend to me.
I was used to old mills. When I was growing up in a suburb of Fall River, Mass., in the 1960s, the cotton factories had been idle for years. My grandparents had been weavers and spinners, but by the time my mother went to work, the textile barons had fled south.
Mom worked, for as long as she could stand it, in what she called a sweatshop (sewing garment bags) in one of the idle mills. She developed her chops as "The World's Best Shopper" (as I fondly called her) dragging my sister and me through the discount department stores that had sprung up in other vacant plants: Arlen's, the Kerr Mill and the Globe.

Thursday, October 27, 2011

The Future is Bright Many Ladies Wearing Sunglasses


When four longtime friends set out to launch their monthly sunglasses subscription service, Stunner of the Month, their goal was simple: share a passion for unique fashion eyewear by delivering it at a low-cost to consumers. Beginning as a modest operation, headquartered in the childhood home of one of the founders, the creators pulled from their personal collection of handpicked shades, amassed from travels to tiny stalls in China, crowded markets in South America, and little-known vintage stores. Just two years later, the San Francisco based startup, referred to simply as StunMo by followers, has grown exponentially, shipping to thousands of UV-hating subscribers from all 50 states and the District of Columbia. Most recently, the company expanded to reach an international audience, offering one-of-a-kind shades to more than 200 countries.

At only $9 per month for a pair of rare, unbranded sunglasses – shipping included - StunMo’s price tag satisfies the need of today’s consumer to get more for less, and appeals to bargain hunters and trendsetters alike. Sign up secures access to an extensive collection, ranging from the outrageously futuristic Voltrons to the impeccably understated Hustlers, each pair aptly named and sporting its own story. An algorithm considers gender and previously received shades to ensure a unique box of sunnies is delivered to mailboxes each month. And, while the company prides itself in surprising and stunning followers, customers not entirely pleased with a shipment are encouraged to send feedback in the form of a friendly email in order to receive a fresh replacement pair. Subscriptions are available in 3, 6, and 12 month packs for personal use or as a gift, and can be delivered in bulk for weddings, bachlorette parties, bar mitzvahs and other stun-worthy events.
Joining Stunner of the Month is easy and just a few clicks away -
1. Create Your Account: Log onto the StunMo sign up pageand answer a few simple questions.
2. Select Your Stunner Preferences: Help Stunner’s unique algorithm determine a perfect match.
3. Start Stunnin Today: Sit back and let StunMo do the rest. A new pair of Stunners will arrive to your doorstep in no time.
Stunner of the Month is more than just another monthly subscription service, however. Through social media outlets, including Facebook, Twitter, Instagram, and Soundcloud, StunMo has established a strong Online community of like-minded consumers who log on to discuss fashion, show off their newest shades, and tune in to hear music from emerging, Stunner-approved artists. Followers range from college coeds to young professionals to grannies in Chattanooga, Tennessee, reinforcing the company’s belief that style is created and defined by the wearer. “Stunnin is a lifestyle,” says Co-Founder Todd Smith. “It’s an attitude, an unpretentious confidence that doesn’t seek to break molds, since true Stunners never fit a mold to begin with.”

In the coming months, Stunner of the Month subscribers and newcomers can look forward to the unveiling of new styles to join the ranks of “The Dictators”, “Fine Arts” and “Cocktail” collections, the introduction of a couples membership, and the launch of an Android application to offer “non-stop stunning on the go”. In addition, StunMo will ramp up the college-based Stuntbassador program, an alternative internship opportunity which is already gaining momentum on campuses across the country. And, in preparation for the holiday season, special gifting offers will be circulated, with exclusive promotions pushed through to Facebook and Twitter followers.
“We’re honored to have been met with such enthusiasm for the Stunner brand, and we’re aiming high to keep delivering the style and quality our customers demand,” says Co-Founder Alex Drossler. “Our goal is to make ‘stunnin’ part of an everyday language and lifestyle, and we’re confident our future is bright. So bright, we need shades, and, luckily, we have enough to go around.”

Launched in 2009, Stunner of the Month isn’t just a club, it’s a lifestyle. The monthly sunglasses subscription service encourages subscribers to make each pair of unbranded shades their own. Wear January’s Stunners in September. Share a pair with a friend. Give a pair to get a number. Wear two at the same time. It doesn’t matter. With this mentality in mind, the San Francisco based startup supplies rare, fashion eyewear to thousands of “stunsetters” in all 50 states, and the District of Columbia and internationally to over 200 countries.

Tuesday, October 25, 2011

Polaroid Eyewear Get The Special Feeling

/PRNewswire/ -- Polaroid Eyewear, a leader and pioneer in premium polarizing lenses and highly fashionable sunglasses since 1937, invites stylists and sunglass wearers worldwide to help it select ten frames to feature in its 2013 "Best Under The Sun™" Sunglass Collection. Showcasing designs inspired by the decades between 1930 and 2020, the line will be unveiled in Spring 2013 and feature sunglasses from its recently concluded "Best Under The Sun Design Contest."



"We are excited to unveil a fun, fresh and relevant line of sunglasses for our 2013 Best Under The Sun Sunglass Collection that reflects the creative genius of up and coming designers worldwide," said Jerry Dreifuss, global marketing director at Polaroid Eyewear (StyleMark AG). "With so many unique designs submitted during the contest, we ask sunglass wearers everywhere to help us by casting votes for their top three favorite designs that embody the iconic style, quality and durability they've come to expect from Polaroid Eyewear."


Participants will each have the opportunity to cast three votes for their favorite sunglasses from the more than 700 submissions received from students, professionals and design aficionados from over 50 different countries. Those votes, plus input from a panel of Polaroid experts, will determine which ten designs will be featured in the 2013 "Best Under The Sun" Sunglass Collection. Voters will also be entered to win one of 25 sunglasses from the 2011 "Best Under The Sun" Sunglass Collection.
To vote, visit the Polaroid "Best Under  pick your top three favorite designs, click "vote for this design," and enter your name, email address and country. Visit the Polaroid Best Under The Sun Facebook page, to find out more about some specific designs.



Polaroid is a trademark of PLR IP Holdings, LLC, used under license.
About Polaroid Eyewear is a world leader in optics and lens technology, manufacturing high quality polarizing lenses and distributing fashionable polarized sunglasses, optical frames, Reading glasses, Clip-Ons, premium circular polarized 3D glasses and licensed sunglass brands around the world.  Polaroid Eyewear has a worldwide exclusive license for the Polaroid brand with PLR IP Holdings, LLC, the owner of the Polaroid brand.  Polaroid Eyewear has offices in the US, UK, Switzerland, Italy, Sweden, Russia, China and the Netherlands, as well as a comprehensive network of distribution partners around the globe. 

Monday, October 24, 2011

Sportiiiis turns great by the 4iiii sunglasses

Canada's 4iiii Innovations has developed a Head Up Display for athletes that can be mounted on virtually all glasses thanks to included universal attachment points, so there's no need to stop wearing your favorite pair of sport sunglasses. Sportiiiis - pronounced "sport-eyes" - receives crucial performance data from any paired monitoring device via ANT+ wireless technology, compares actual performance with desired workout zone parameters and then feeds real-time indicators back to the user via colored LED lights and audio updates.

Unlike systems like the SportVue retro-fit HUD for motorbike and bicycle helmets or the Transcend ski goggles, Sportiiiis doesn't offer graphic visuals that might cause cyclists to look away from the road ahead at a critical moment. Performance feedback from paired ANT+ devices such as heart rate monitors, power meters, and cadence or speed modules is provided via a simple LED notification system that informs wearers whether they're within a pre-configured optimum workout zone.



If the cyclist or runner sees a red LED light up on the flexible boom that sits in the space between the lens of the chosen eyewear and the user's eye, the athlete is working too hard and needs to ease off a little. Green means the user is in the zone and yellow or orange is somewhere in between.


The water-resistant device also features a built-in speaker for providing audio feedback - in English only at the moment but the company is working on other language packs - and doesn't cover the ear so is safe to use on the road or track. Tapping on the side of the unit prompts an instant audio update and double-tapping cycles through the paired devices.


Users configure the seven multi-colored LEDs and instruct the unit to respond to input from any ANT+ device using Mac, PC or smartphone software. Both the brightness of the LEDs and the volume of the speaker can be adjusted on the unit or via compatible Android/iOS smartphone applications. The company also says that the onboard battery should be good for around ten hours.

Thursday, October 20, 2011

Johnny Marr Makes conference site in the Ray Ban

Johnny Marr has a new credit to his name: sunglass designer. The former Smiths guitarist has partnered with Ray-Ban to create pair of blue-tinted Ray-Ban Signets. "How many people get to design their own sunglasses, you know what I mean?" Marr tells Rolling Stone. "I got to take my pick. I didn’t really have it as an ambition – it’s something that just came along."


Though he's never designed before, Ray-Ban trusted Marr to be the first musician to create a compelling new version of their classic shades. The sunglass brand says Marr chose the Signets for their iconic and rock & roll style, and for their capacity to be reinvented as something "new and different." Choosing unusual metals and colors for his eyewear, Marr officially marked his stamp on the design with a scrawled "Johnny" signature on their temple.



Marr was also able to exercise his musical chops for Ray-Ban: as part of the brand's new "Raw Sounds" initiative, he was given the chance to challenge young acts (Caliornian lo-fi kids Best Coast, dream poppers Au Revoir Simone, and U.K. indie star Tom Vek and Nashville rockers Mona, all of whom performed with Marr and his band the Healers at last Thursday's launch party) to write songs specifically for this live collaborative endeavor. Based on Eno and Schmidt's Oblique Strategies, a flashcard system developed by Brian Eno and Peter Schmidt to combat creator's block, the challenge involved providing five acts with five sources of inspiration to create five original new songs.



Marr contributed original inspirational material – "I wrote a poem, made a little movie" –  to fuel his protégés' creativity as well as a philosophy quote, a photograph, and a map of the Lower East Side neighborhood, where the Ray Ban performance was held. Of the overall experience, he enthused: "[This] was a chance to do some great creative stuff, and I get to play with my band so it’s all right!"

Wednesday, October 19, 2011

polo sunglass make more man love summer

If you notice on the production of cheap sunglasses, it will help you choose your sunglasses and fashion it will help you avoid fraud by sellers. For those, you must first see the target, if they have to clear, while showing them to revision. Many times the cheap sunglasses, you will find defects in the lens with them or not is very clear. Then you look at the destination of the temples. The low quality sunglasses for the last time they buff the finish of the temple, where a pair of sunglasses of high quality, it more than once, Polish as is two or three times. Looking at the arm joints, they are required to light, another sign of sunglasses is of low quality. Supervision on the basis of sunglasses in metal, where the conclusion that they are not other good unpolished, as if the coating is not a sign of low quality. If you are considering buying or selling sunglasses, and at this point are sunglasses displays an effective role in the consciousness of every aspect of sunglasses. He decided at the time of purchase or sale of sunglasses easily. Quality sunglasses shows depends on the basis of how you approach the entire market.






A typical case of normal polarization, while you check the sea or a lake, perhaps, is a reflection of the surface actually results in the light that is not allowed to be with the filter of drinking water, then you can not see, below the zone. What makes the polarized lenses is that allows vertically polarized light from most horizontal surfaces give such as roads and water. Wholesale Merchandise An excellent review of discovering care if sunglasses are polarized or not it should be to find a reflective surface and with the glasses in front of the area you need to see, slowly turn the glasses checked to determine if reduces glare when the glasses are not polarized. Designer Sunglasses For Men Photographers often extraordinary polarized glasses over to avoid unnecessary glare surfaces of their regular glasses.


Promotion Solutions is a company dedicated to the acquisition of your business and identify the logo on a variety of types of products or services, you can. The best solutions for your provider name and logo on them, most advertising is to get your business. Promotional Products it comes to advertising the product coverage. The sunglasses are inexpensive to maintain in the head with the requirements and qualifications of the person. For example, floating sunglasses straps for skiers of H2O and are very easy to produce skiers come to be comfortably within the ski. The cheap sunglasses are manufactured in various materials and colors. The most common type of sunglasses belt leather belt that is in the design and quality sunglasses. There are many other choices available in strips of sunglasses, Linx laces, cords will be terra, ropes and floats, after the application and by people of all ages.



Buying sunglasses can be overwhelming and fascinating meeting, provided that the range of models, styles and colors and structures and sunglasses lenses to choose from. Some of the popular trends in eyewear today include: BCBG sunglasses look with semi-rimless types of steel, made Zyl, sports eyewear with special contacts, to filter, and azure red colored light, while allowing the soft green excellent for improving video player on eco-; seem antique plastic with metal trim, guys visible and openwork designs, available in the types of sunglasses, which can be large, rectangular, or perhaps with rounded corners with 4, sunglasses, jewelry touches, rhinestones and facets and magnetic sunglasses clip-ons Standing for consumers prescribed.

Friday, October 14, 2011

Native Kicker Goggles make paly great

These goggles are better than a stick in the eye. Literally. They've got an impact-resistant polycarbonate lens so if you're tree skiing, consider your eyes well protected.




WHAT IT IS:
Known mainly as a sunglass manufacturer, Native Eyewear is introducing an all-new line of goggles for this winter season. The Kicker is one of the brand's four new models. The goggles come with the same optics, protection, and performance consumers have come to expect from the Denver, Colo.-based company. Like anti-fog coating. Polarized lenses. Spherical shapes for increased peripheral vision. And a vent between the inner and outer lens. The choice is yours: Kicker goggles will be available in eight different color and lens combinations.



WHY IT RULES:
Need to switch lenses for flat light? The Kicker has an interchangeable lens system where the top of the frame flips open to easily swap out lenses. Wearing a helmet? A hinge-mounted strap adjusts to all head sizes and comes with a helmet extender. "We dabbled in the market a couple of years ago, but we're really putting energy and resources into making a meaningful goggle line this year," says Native Eyewear spokesman Todd Walton. "We keep our core focus -- excellent optics, fit, polarization, venting and interchangeable lenses."

Wednesday, October 12, 2011

It is Ski Sunglasses loved by many people

The impending winter season means that interest and participation in winter sports such as skiing and snowboarding increases rapdily. As a result the accessories that go hand in hand with the sports such as ski sunglasses and ski goggles also generate peak interest in winter. Leading winter eyewear retailer i*Sunglasses share their thoughts.

 

Looking outside at 05:30 this morning one thing was very evident, the temperature has dropped dramatically from last weeks almost summer like climate to a very realistic cold, windy Autumn day. This can mean only one thing; cold, icy winter weather is just around the corner. 


The change is weather has a significant impact on the eyewear industry, generic searches via Google and other online channels shift from people looking for summer holiday sunglasses and summer sports sunglasses to eyewear for altogether different purposes.


Last year in 2010 the ski and snowboarding season overseas did not live up to expectation due to a low snowfall in Europe and other continents such as America, which traditionally see more snow than in the UK, Scotland at times was being heralded as being the top winter sports location in 2010. After many years of slope and resort closures for a lack of snowfall leading to visitor decline, the UK saw hugely increased amounts over a long, cold winter period.



As a company whose staff enjoy winter sports activities such as skiing and snowboarding we see that from October time our clients and potential customers start to purchase and enquire more frequently for ski sunglasses and ski goggles for their winter holidays that involve winter sports. Snowboarding since the 90s has become a hugely popular winter sport, as such we see increased demand year on year for snowboard sunglasses and snowboarding goggles to maximise performance and improve visual clarity on the slopes.

Saturday, October 8, 2011

How Choose the right sunglasses

Before Nicole Richie there was Jackie O. The First Lady of Style was single handedly responsible for making over-sized, bug-style sunglasses iconic. It's rumoured that she had the shades designed to shut out the paparazzi that followed her every move. The iconic black and tortoiseshell frames she favoured have been copied over and over again. Every woman needs a pair in her wardrobe – the key is finding the right style for your face shape.Here's how to make like a Kennedy.





Heart Shaped Face: Opt for frames that are wider at the bottom to add width to the lower half of your face. Super-large styles work well on a Heart but you should avoid square shapes that sit too high.Advertisement: Story continues below

Square Shaped Face: This Square suits the classic Jackie O style – round and oval – that counteract the angular lines of your face shape. Steer clear of frames with hard, boxy lines. Gradient lenses (dark to light) look great too because they help soften the face.

Round Shapes Face: Minimise fuller cheeks with frames that elongate your face. The Round can wear sharper, more angular styles with a square, almost oblong top. This face shape also looks fantastic in cat-eye or upswept lenses. Think a little more Audrey than Jackie.

Oval Shaped Face: The symmetrical proportions of an Oval mean you can pretty much wear whatever style you like but choose a style where the arm of the sunglasses connects with the top of the frame. This will help keep your whole look balanced.

Friday, October 7, 2011

The development trend of the industry after all how Sunglasses

Rico Elmore, Founder, Fatheadz: Fatheadz and the brand-new women's line, Dea, offer impact resistant and polarized lenses to reduce glare from reflective surfaces. The big idea came to me after trying on 300 pairs of sunglasses during a trip to Las Vegas...only to leave the store without finding a single pair to fit my supersized noggin. With no engineering background and only a high school diploma to my name, I spent countless nights designing and assembling Fatheadz sunglasses in my own living room after putting in a full day of work at my sales job. The hard work paid off when a local newspaper story led to Fatheadz' first deal with a national retailer. The company hit $2 million in sales in 2010-a 185 percent increase from 2009- and we're growing even bigger in 2011.



Kristina: How did you work the online environment to grow your business?
Rico: Prior to securing our deal with a major national retailer, Fatheadz decided to sell products through our website. With such a large audience of customers, Fatheadz was going to reach a wider market by selling online. Our partnerships with multiple professional sports racers allows us to reach their fans and drive more individuals back to our website. Not only do we sell products online, but Fatheadz engages in various social media avenues. We blog, tweet and also have a Facebook page.


Customers, fans and other individuals are able to interact with us via these mediums and really see what others are saying about our company and products. For example, in order to keep race fans connected to their favorite drivers and their sunglasses, Fatheadz came up with "hero" cards using QR codes. These new coded cards allow fans to get driver autographs on cards that then lead them to an interactive fan site where they can buy the driver's favorite sunglasses.



Rico: QR codes are an innovative creation that leads individuals straight to products and directs them to what they really want. Operative QR code campaigns offer individuals something in return for the action required. A company is able to segregate their QR code campaign so that they are capable of correlating sales and referral traffic. A strong QR code campaign acts as an instrument for driving more traffic and sales.

Thursday, October 6, 2011

So cool sunglasses make us more confident

The episode opened with shots of stilettos teetering over an expensive pebble driveway. Is this the perfect metaphor for the precarious life of a Beverly Hills Housewife? Enh probably not, but those little ankles looked dangerously close to snapping. Kyle and Taylor were stumbling up to Dana's house for an awkward lunch. You know who else has a driveway like this? says Taylor. Fricking Lisa, that's who.



Dana opened the door to her strangely bare mansion wearing a Showgirls dress and a ridiculous tiara. If the ladies could just wait in the other room she'll finish up with her jeweler and stylist. Groan. On the way to breakfast nook Kyle grabbed a brochure of Dana's son from the stack in the foyer. (Dana has put her son up for sale and her agent wants prospective buyers to understand what an amazing deal he is: An encyclopedia-trained 18-month Pilates master who speaks Thai. Recently renovated.)

What if Lisa was CNN's special guest commentator for the network's unnecessary coverage of the Royal Wedding? It's perfect really. Lisa is a Brit, she was raised British, and she understands Brits. I don't care how ridiculous the idea is, or how annoying it is that Lisa asked the CNN producer for an ear piece for Giggy and then waggled his bare little belly for the camera at the end of her segment. If it meant that we got to the thoroughly odd and charming earlier scene of her dear son Max trying to help his Mum with her clip-on hair pieces then it was worth it.


"So how did your charity event go?" Dana wondered, pretending for a second to actually care. Kyle said she was still waiting for a final tally but the charity was pleased so she was pleased. Wow, said Dana, her voice thick from a lifetime of Kool cigarettes. "That's why I invited you over actually because I just thought what you did was so awesome. And plus I like the way you dress." Ladies and gentlemen, Dana!



Lisa has put it in her contract that she will only shoot scenes at Villa Blanca. It's another working day for Mama so she held court on a white banquette sipping from various glasses of wine. In walked Bette, Kyle and Kim's manager/talent agent. (Is it wise for these enmeshed sisters to share representation? Wasn't that a most terrible day at the office when both of them were speed-dialing her after last season's doomed limo ride?) Bette has had a brainstorm.